Groovy Scoop

Groovy Scoop is a retro-inspired ice cream brand influenced by the playful energy of 1960s–70s psychedelic design. I developed three flavour identities, each with its own colour palette and repeat pattern to capture the era’s optimism and charm. The dieline and packaging structure were created from scratch for a sustainable, functional, and visually engaging product that could be fully prototyped and photographed.