Always | Front, Back, Always Strap

Always is a positive road safety campaign designed for Re:act 2025, created to encourage young drivers and passengers to wear their seatbelts every time they travel. Instead of using fear-based messaging, the campaign reframes seatbelts as a simple act of self-care. The tagline “Front. Back. Always. Strap.” pairs with bold typography, minimal graphics, and a high-contrast purple-and-yellow palette to build instant recognition across billboards, social media, and digital placements. The visual language is confident, clear, and memorable, using repetition and friendly cues to help turn seatbelt use into a daily habit.